#Mobile Site Design - Best Practices 2 of 4

2. Mobile Site Users Scan not Read

You only have a second to make an impression and prompt an action with a #mobilesite. To best architect your mobile presence, remember that mobile web users are more likely to scan rather than read, and are typically looking for specific information.  The ideas that you came up with in step one will need to be offered in a way that is easy to navigate and access on mobile phones.  Focus more on bullets and actions. We will typically pare our Mobile functionality to use only the top 3-4 use case scenarios.

#1 top offer a visible click-to-call phone number

#2 address / directons !!!

#3 a mobile-specific site does not need have to have all pages, just the critical ones.