#1. #Fresh_Content (its the BLOG)
If your site isn’t constantly growing and evolving its brochureware for your business. Blogging creates fresh content that acts as currency for google searches, and creates more depth and breadth on your site..
The more #content you create the more traffic you’ll capture.
I’m going to be adding a tip every few days for folks who are looking at enhancing their digital conversations. We all want browsers to turn into leads, and have our site work as an extension of the sales team but must companies do a poor job executing against this idea… Stay tuned!
#1. Defining use case goals!
Many companies will use the kitchen sink approach when considering site visitors… Make sure you know exactly when you want folks to navigate to, and what you’d like them to do once they arrive there. Focus is always better in this case. 5 options are better than 10, and 3 is better than 5.
Where do you want your visitors to go today?
