#Website-lead-generation -Top 7 tips ( 6 of 7)

Turning #browsers into #leads and turning leads into sales

#6 You put #webdesign before metrics.

I hate to say this as a designer but design is just one of the many elements of user experience. At time clients will request elements that might be hip or cool (read flash) but are ultimately distracting. Put clarity before creativity. But make sure creativity is there too!