Website-lead-generation-Top 7 tips (5 of 7)
Turning Browsers into #leads and turning leads into sales
#5 You aren’t measuring anything..
Do you know what paths your visitors are taking to get to your site? Which pages are performing better? Top 5 landing pages? What the ROI of an online campaign? Conversion rates? What content the visitors are actually interacting with the most….
I thought so.
To really understand how users are behaving on your web property you need to measure. Google analytics is a great way to start, and its free.
Remember what we measure is what we focus on.